Usually ADS have 3 specific components:
1. Who Target Audience= is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. (Kotler 2000).
2. What – The Content or Message
3. How - The Hook. How they get the audience’s attention.


TASK #4 : Find the Techniques!

Watch those 5 following commercials and discuss in your group, for each ad:
  • What is its audience targeting?
  • What techniques does it use?
  • Strengths and weaknesses of this ad
  • Which one do you like the best and why