Is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server.



- banner ads ( i.e.La Repubblica site)

- social network advertising (Facebook, Youtube, etc..) WV on YouTube: CLICK IF YOU CAN - People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt our concept to the medium, we reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot omit, although you can try. Later, a banner appeared over the video the user wanted to watch, redirecting him to the new Golf GTI’s website so that those who clicked on it could access more information.

- e-mail marketing WV e-mail : Blocked Images - To communicate to a new Volkswagen wiper blades, we created an email knowing the email client would block the images. When users opened the message, they found, in the email's HTML table base, an image (without images) made up of 600X400 cells in hexadecimal colors. When they clicked to enable the images, the table’s cells became GIFs that together made up a fully-defined image, just like users when the wiper blades in their Volkswagens are in good condition

See also and many, many others on ADS OF THE WORLD Online Section