Know also as TV commercial, ad, ad-film, advert, or TV Advert is a span of television programming ( 30/40 sec. max) produced and paid for by an organization, which conveys a message, typically to market a product or service. Main characteristcs are:


Jingle = short piece of music that includes a slogan or product name,that listeners soon relate to the product

Animation = uses cartoons

Claim = main promise to the consumers / clients in a
TV commercial, such as yogurt "high in fiber" or the
toothpaste that "fights tooth decay"

Celebrity branding = type of advertising, in which a celebrity becomes a brand ambassador and uses his or her status in society to promote a product, service or charity
task # 2 Brainstorming / discussion : find out other examples of TV commercial that use
those characteristcs